Metz is going to be offering a highly valuable full-day workshop on social customer relationship management for consumer brands, complimentary for senior level executives, on June 10, 2010.

Attendees will receive a Metz Consulting sCRM101 Certification and walk away with a basic social customer management strategy for their team. To find out how to register and for more details, see below.

Social Customer Relationship Management University

When: June 10, 2010

Key questions that will be addressed:

-What is the difference between social media and social CRM?

-How do you re-align business process around the social customer to drive revenue?

-What are the core differences between the Gen X social customer and the Gen Y social customer?

-How do brands with multi-channel sales assess ROI and outcomes?

Instructors: Adam Metz and Melissa Chen, Metz Consulting

Availability: 12 seats ONLY

Accommodations: Discount hotel rooms (under $100) available for out-of-towners

Value: ~$2500

Cost: Free, for senior executives (EVP, c-level)